|Tuesday, May 22, 2018|
Welcome Reception and Dinner
Join us for dinner, cocktails and conversation with your fellow attendees and Salsify executives the night before the conference officially begins on Wednesday at the Legal Harborside located in the Seaport District of Boston.
|Wednesday, May 23, 2018|
Breakfast and Registration
Arrivals and registration. Breakfast will be available.
One of Salsify's Co-founders, Jason Purcell, will kick off the day and welcome all of you to the exciting day of content ahead.
KEYNOTE | Generation-C: Get to Know the New Generation of Connected Customers to Deliver the Experiences They Love
Experts around the world believe that prioritizing customer experience is the next competitive landscape. The most advanced strategists already realize that understanding connected customers and developing digital experiences are the next competitive advantages. But it doesn’t stop with just amazing digital experiences. Mobile too continues to influence Generation-C, further evolving the expectations, preferences and behaviors Leading digital analyst and anthropologist Brian Solis has been on the front lines of the impact of digital and mobile on consumerism and consumer decision-making. Several years ago, he coined Generation-C in his work to document the most influential group of customers to date. In this riveting and insightful presentation, Brian will introduce you to Generation-C, how they make decisions, what they value, and how to design winning customer journeys.
PXM - Winning on Experience
Learn about product experience management, a way to deliver the right content, when and where consumers need it to drive purchases and build trust. This session will give you an overview of how leading brands have undergone the transformation needed to compete effectively today in the rapidly evolving digital marketplace.
Fast Forward – Opportunities in a Changing Retail Landscape
Over the next 18 months, Cleveland Research predicts brands will diverge further apart into winners and losers when it comes to eCommerce, and ultimately Retail. In this impactful session, Cleveland Research will cover key strategic initiatives brands are making today in order to position themselves strategically for success in 2019 and beyond. Key topics covered will include making logistics a competitive advantage, embracing the 3P marketplace, developing a holistic digital strategy, and investing ahead of the curve in teams.
Digitizing the Consumer Experience - Building your Brand/Grow Sales
Description coming soon!
Case Study Panel
Description coming soon!
Global Digital Transformation
Molly Schonthol from Mars Inc., Arthur Werner from Harman International, a Samsung Company, and Ajay Kapoor from SharkNinja have all traveled the world several times over bringing company wide digital initiatives to life through rapid deployments of people, processes, and technology. During this panel, they will each share their experience and expertise with digital brand marketing and ecommerce. You will learn how their approaches to team building, cross-functional operations, and technology selection help their organizations scale in a digital first world.
Birds of a Feather Table Work
We'll mix things up, reorganizing into tables by key strategic topics for some interactive discussions around issues such as global digital strategy, driving support internally for digital transformation, and others.
How Coca-Cola influences retailers to partner in eCommerce
Coca-Cola has a long history of successfully partnering with retailers in the brick and mortar environment. The rise of digital commerce has forced those traditional relationships to evolve. Since the beverage category plays a critical role in online grocery, Coca-Cola is bringing a set of tailored solutions to help retail partners win in eCommerce. Examples include a click-and-collect playbook, strategies to trigger online impulse purchases, and world-class digital shelf capabilities.
An Ecommerce Tech Stack Designed for Performance
Asics is a performance brand, designed for both speed and endurance. Dan Smith knew the brand needed a technology stack designed to move at the speed of ecommerce. Dan will discuss how he rebuilt the tech stack from the ground to the cloud, freeing his team to focus on performance in the daily battle to win the digital shelf.
5 Lessons of Digital Native Brands
Big brands who have historically won in Brick & Mortar are more likely to fail when moving online. Why is that and what can they do to reverse that trend? In this session, we’ll learn the 5 methods used by their smaller, scrappy, “Digital Native” competitors that have historically helped them rise up online and capture undeserved share in eCommerce.
Table Work on Amazon Excellence
Following Spencer's presentation, you and your table will tackle some strategic questions about driving Amazon performance and brand experiences. We'll share out best practices that were uncovered with the rest of the room.
The PXM Road Map
To close the day, we'll give a brief glimpse into the technology strategy Salsify is working on to power the experiences consumers demand in this new age, and the key capabilities you can expect to drive sales success on the digital shelf.
Closing Cocktail Reception
Come back together with your fellow attendees for a final cocktail before bidding farewell