Ajay Kapoor is the VP of Digital Transformation + Strategy, leading the transformation of SharkNinja's commercial capabilities into the digital age. Captured within this is overall responsibility of total SharkNinja's Digital Experience + Loyalty, Digital Marketing, omni-channel media planning, DTC and R.com eCommerce, and evolution into Big Data + IoT capabilities.

Previously, he functioned as a changemaker at Procter & Gamble, leading reinventing brand specific digital strategies, driving forward Big Data capabilities, and broadly focused on being an interpreneur within the larger organization. Prior to P&G, he was a serial entrepreneur, cofounding three companies across a variety of verticals, from cleantech, ecommerce, and biotech. He is motivated by big picture impact and social betterment for the globe, with all three of his startups embodying that social mission.

He is an advisor and mentor to a variety of startups, a Trustee to the Awesome Foundation, functions on the Executive Team of Startup Leadership Program, and co-founded GrowDetroit, a non-profit focused on reimagining the economic and social ecosystem of Detroit and broader middle America. He has been named as a World Economic Forum Global Shaper. ​

Follow him on twitter @ajayskapoor.