Rob is the co-founder of Salsify, which works with companies like Coca-Cola, 3M, Johnson & Johnson, Mars, LEGO, Levis, Bosch, L’Oreal, and hundreds of other global brands manage and optimize their brand presence on the digital shelf. Rob's team at Salsify manages strategic retail partnerships including Amazon, Walmart, Home Depot, Instacart, and others, as well as technology partnerships such as Salesforce Commerce Cloud, Shopify, Clavis, Bazaarvoice, and others. Prior to founding Salsify, Rob and his co-founders were with Endeca Technologies, acquired by Oracle for $1.1B in 2011. Endeca pioneered search, navigation, and merchandising for ecommerce, and powered ecommerce sites in the 00's such as Walmart.com, HomeDepot.com, Target.com, Walgreens.com, and more than half of the top 100 internet retailers in North American, and hundreds more globally.