Sonesh Shah is an experienced engineer-turned-marketer who is responsible for Brand Marketing and Digital at Bosch Power Tools in North America. His role allows him to rethink about brand marketing in the digital age and build the corresponding digital infrastructure
to support. Previously, Sonesh led the eCommerce efforts at Bosch in North America and worked on Global eCommerce Strategy while spending time living in Germany. Sonesh has also held roles in emerging market development, corporate finance, strategy and logistics/operations.