Before his current position, Byron Gilstrap led the development and implementation of Coca-Cola’s B2B online platform, MyCoke.com. “It was a great role to really learn and understand the breadth and depth of the entire Coca-Cola system,” he says. Today, Gilstrap leads digital shelf, package/product innovation and franchise relations for Coca-Cola North America’s e-commerce group. His experience spans strategy consulting, program management as well as developing and deploying digital strategies for companies such as Accenture, Delta Air Lines and The Home Depot.