Coca-Cola has a long history of successfully partnering with retailers in the brick and mortar environment.   The rise of digital commerce has forced those traditional relationships to evolve.  Since the beverage category plays a critical role in online grocery, Coca-Cola is bringing a set of tailored solutions to help retail partners win in eCommerce.  Examples include a click-and-collect playbook, strategies to trigger online impulse purchases, and world-class digital shelf capabilities.