Experts around the world believe that prioritizing customer experience is the next competitive landscape. The most advanced strategists already realize that understanding connected customers and developing digital experiences are the next competitive advantages. But it doesn’t stop with just amazing digital experiences. Mobile too continues to influence Generation-C, further evolving the expectations, preferences and behaviors Leading digital analyst and anthropologist Brian Solis has been on the front lines of the impact of digital and mobile on consumerism and consumer decision-making. Several years ago, he coined Generation-C in his work to document the most influential group of customers to date. In this riveting and insightful presentation, Brian will introduce you to Generation-C, how they make decisions, what they value, and how to design winning customer journeys.