Christine is the Digital & eCommerce Content Lead with Acelerada, Bimbo Bakeries USA’s stand-alone business unit dedicated to driving innovation for new products, exploring distribution methods, and growing grocery eCommerce. Bimbo Bakeries USA is part of Grupo Bimbo, the baking industry world leader, producing familiar brands such as Entenmann’s, Thomas’, Sara Lee, and Ball Park Buns, plus many more.

Christine spearheads her organization’s implementation of Salsify, and continuously manages the strategic creation, centralization and distribution of eCommerce content. In her endeavor to develop the best-in-class digital shelf in the bakery category, Christine fosters a collaborative partnership with Bimbo’s traditional marketing teams to co-create the seamless execution of campaigns and aesthetics across all channels to promote a positive shopper experience.