Roald van Wyk is Accenture Interactive's North America Lead for the Brand Experience for Commerce Team (BXC) that forms part of the larger Digital Marketplace Services Team. His focus is around helping brands take back control of their brand experience in the digital marketplace. This involves dynamically enhancing and tailoring a brand’s commerce content & creative experience across marketplaces, marketing channels, and touchpoints. The rapid growth of digital marketplaces has resulted in commerce content being at the core of the entire digital ecosystem experience. It is one of the primary ways that brands connect with consumers and as a result, requires a custom, tailored experience for online shoppers.

Roald has a background in campaign creative, digital platforms, UX, mobile technology, photography and design. He has created global and integrated campaigns for brands such as Audi, Heineken, Levi's, HSBC, Adidas, Nissan, Guinness, Nokia, Dominos, Unilever, Nivea and Mercedes-Benz around the world.
He served as a key member of the MXM Executive Leadership Team where he held the position of Chief Creative Officer before they were acquired by Accenture Interactive.

Prior to MXM he served as VP, Senior Group Creative Director at SapientRazorfish where he was responsible for leading digital campaigns for Mercedes-Benz USA, Clinique for Men, Trojan and was part of their Publicis Walmart team. He is credited with launching SapientRazorfish’s Connected Content Studio which combines creative, strategy, production, data analytics and technology into one connected content team. Van Wyk’s career spans four continents and includes serving in senior-level positions for world-leading agencies and top brands. He started his career in Cape Town over 23 years ago and went on to hold creative positions in Amsterdam, Singapore, Tokyo, Oslo and New York.