Sohel leads Digital Customer Experience Strategies across Accenture’s Consumer Facing Industry clients in Europe and Latin America. In addition, he leads Accenture Interactive’s Experience Platform Partnership Programme across the region. The Experience Platform Partnership Programme develops joint go-to-market propositions and differentiated client offerings by combining the unique human experience based agency services from Accenture Interactive and market leading technology platforms.

Sohel has over 25 years of experience in developing strategies and solutions for businesses that leverage innovative technologies to achieve sustainable competitive advantage. He has extensive experience in digital technology strategy advisory and digital transformation programs. Sohel helps global clients design, deliver and run the best customer experiences on the planet by leveraging creative insight, business consultancy and next generation technologies at scale. Sohel has provided digital marketing advisory and delivery services across multiple verticals including CPG, Pharma, Retail and Automotive.​ One of his more recent engagements include delivering the Digital Experience strategy for a premium auto manufacturer. Sohel has an MBA in Marketing Strategy and a B.Sc. in Computer Science and is a certified TOGAF Enterprise Architect.