Jeriad Zoghby is Accenture Interactive's North America Lead for Digital Marketplace Services. The rapid growth of digital marketplaces, such as Amazon, Instagram, click & collect models, and food delivery ecosystems are changing the way consumers buy and consume products & services. Our unique services enable companies to orchestrate their brand experience across these marketplaces, as well as optimize their sales performance within them.
Jeriad is also the global lead for Personalization, enabling clients to design and scale uniquely curated experiences that help customers find, buy, and consume what they want on their terms.
Jeriad has a PhD in Operations Research, holds multiple patents and co-invented Accenture’s artificial intelligence technology for advanced audience planning and segmentation. Jeriad and his team also developed the next-generation personalization solution called the Accenture Genome that enables brands to develop experiences that treat them as individuals instead of personas.
He has been recognized in Advertising Age’s Marketing Technology Top 25 Trailblazers List in 2017 and has been published and quoted in publications such as Ad Week, Ad Age, CMO.com, The Drum, and MediaPost.