Whitney is a partner at Vorys, Sater, Seymour and Pease, an Am200 firm, and leader of the firm’s nationally recognized eControl. He and the firm’s team have developed cutting-edge, yet cost-effective, solutions to help brands control their sales in the digital age. Whitney also is chair of the firm’s technology and intellectual property group.

In leading Vorys’ eControl, Whitney has developed custom programs for companies confronting unauthorized sales, grey market sales, counterfeit sales, Minimum Advertised Price (MAP) violators and other illegal sales on the internet. The team combines legal, technological and investigative tools and services.

Whitney was instrumental in the creation of the firm’s three-step program designed to help brands control online sales, eliminate channel conflict and protect brand value. He has led more than 200 brands – including some of the world’s largest – through the development of end-to-end strategies. He has helped craft new and innovative foundational steps necessary to make to make enforcement efforts effective. And, he has built an in-house enforcement team charged with identifying and removing online sellers through a multitude of legal tactics. This program recently received an international InnovAction Award for its innovation in providing a comprehensive approach to help brands preserve their online brand value.