Melissa Burdick is the President and co-founder of Pacvue, a leading ecommerce SaaS platform that empowers brands, sellers, and agencies to programmatically manage and optimize their advertising on Amazon. Prior to co-founding Pacvue, Ms. Burdick joined the Amazon Advertising business at inception. There, she launched the first vendor display ad, created ecommerce ads, custom marketing programs for brands and sponsorships that monetized Amazon’s programs such as Family, Student, Prime, Studios and Fresh. She was also a driving force behind the launch of the Consumer Packaged Goods retail business on Amazon.com.