This workshop walks the Channel Account Manager, eCommerce Marketing Manager and Brand Experience Manager through examples of best in class brand activation using Salsify, focusing on organizing the right team and leveraging Salsify functionality to develop a well-oiled machine, to alleviate the time-consuming tasks done today, in order to free up time to work on more strategic opportunities. Participants will craft a customized plan for achieving best-in-class activation, including concrete next steps or gaps, which they can bring back to their team.