Building a Scalable Content Source
Date & Time
Wednesday, June 5, 2019, 1:40 PM - 2:10 PM
Cheri Abramson Rachel Johnson Anthony Marshall
Best in class digital shelf content is a moving target. Yesterday's new trends in content are today's table stakes, and your organization needs stay ahead to win. Join us for a panel discussion with Cheri Abramson of Constellation Brands, Rachel Johnson of Implus and Anthony Marshall of Kraft-Heinz for a conversation around building an ecommerce content strategy, nailing your daily operations, and the evolution of content excellence. You'll walk away with tips and tricks for getting started and building an organizational plan, and an eye towards what's next.
Location Name
American North and Center - 4th Floor
Full Address
The Westin Copley Place, Boston
10 Huntington Ave
Boston, Massachusetts 02116
United States