China is a significant growth opportunity for brands yet it differs from rest of the world in many ways. There are also many lessons that can be taken from the China approach to ecommerce that can be applied in the rest of the world. This session will give you an intro to the world of Chinese eCommerce including a day In the life of a netizen, how Alibaba and JD divide their kingdoms, and what it means for both users and brands. The speakers will survey the ways brands are using this digital ecommerce playground to grow, sell and gain intelligence like never before.