E-commerce is much more than just Amazon, especially for food brands. As shoppers migrate to fulfilling their needs and wants via E-Commerce, the migration is impacting retailers and brands differently. IRI will use their best in class data to help attendees understand how e-commerce is impacting different types of retailer and brands. This session will detail the ever-changing environment of e-commerce, qualify the changes and lay out specific strategies to help your brands win on-line.