The Digitization of Shopping: Groceries and Beverage Alcohol
Date & Time
Thursday, June 6, 2019, 3:30 PM - 4:00 PM
Wayne Duan Tim Madigan Rob Gonzalez
Join in on a sharing of war stories from the front lines of two familiar and storied categories that are rapidly integrating digital experiences into their well-established distribution channels. It will be a discussion of setting the right expectations for the business impact of digital. Getting the fundamentals right to drive sales and build brand loyalty. Evaluating and testing new routes to market. A session full of experience, vision, friendly banter and probably a disagreement or two - sure to resonate with leaders from across CPG categories.
Location Name
Essex North and Center - 3rd Floor
Full Address
The Westin Copley Place, Boston
10 Huntington Ave
Boston, Massachusetts 02116
United States