Join in on a sharing of war stories from the front lines of two familiar and storied categories that are rapidly integrating digital experiences into their well-established distribution channels. It will be a discussion of setting the right expectations for the business impact of digital. Getting the fundamentals right to drive sales and build brand loyalty. Evaluating and testing new routes to market. A session full of experience, vision, friendly banter and probably a disagreement or two - sure to resonate with leaders from across CPG categories.