Name
Era of Ecommerce
Date & Time
Thursday, June 6, 2019, 3:15 PM - 3:25 PM
Kerry Curran
Description
Owning Today’s Digital Shelf- It’s the Era of Ecommerce! That means it’s no longer enough to win shoppers while they’re in store. As consumers increasingly opt for the convenience and ease of online shopping, brands must now dominate digital shelf. How do brands achieve premium positioning and high visibility on key ecommerce and retailer sites like Amazon, Walmart.com, Kroger.com, HomeDepot.com, and Target to win in this new world? Search marketing! In this session join Catalyst’s Kerry Curran as she shares strategies for using SEO and paid search to accelerate your visibility and sales on ecommerce sites. Through actionable tips and case studies from major manufacturer and CPG brands, you’ll learn how to use search marketing to better connect with consumers through the digital shelf.
Location Name
Essex North and Center - 3rd Floor
Full Address
The Westin Copley Place, Boston
10 Huntington Ave
Boston, Massachusetts 02116
United States