Amazon pioneered Commerce Marketing with its pay-per-click Sponsored Brands and Products. The meaningful profit this business generated for Amazon has led its major retail rivals like Walmart, Home Depot, Target, Costco, and Kroger to roll out media teams along with pay-per-click options. The question becomes – how should a brand design their organization as this next wave of digital advertising fundamentally changes how brands think about their “retail” customers? In this session, Russ Dieringer, Executive Director at Cleveland Research Company, will outline his latest research on how best in class organizations are accelerating their growth with the integration of retail and digital marketing.