Earning Consumer Trust Through Product Information Accuracy
Date & Time
Thursday, June 6, 2019, 3:30 PM - 4:00 PM
Michelle Covey
This is the age of transparency—a pivotal point where data, its setup, its maintenance, and how it is shared is becoming critical to a company’s ability to create meaningful connections with consumers. In this session, Michelle Covey, Vice President of Partnerships, GS1 US, will discuss some best practices for how brands can prepare product data for a longer life-span beyond the supply chain, and focus on data accuracy to meet consumer demands.
Location Name
Essex South - 3rd Floor
Full Address
The Westin Copley Place, Boston
10 Huntington Ave
Boston, Massachusetts 02116
United States