As the opportunity in direct online sales skyrockets, manufacturers need to act more like a consumer brand in how they market and fuel ecommerce growth. In this session, Greg Weyman. Managing Partner at Market Thrive, will discuss the best practices for developing an action plan to establish priorities, play by the ground rules, optimize product listings and drive better long-term visibility for your brand. Learn to focus on the growth accelerators that present your products in a meaningful way to build trust and fuel more 5-star raving reviews.