With 74% of consumers going to Amazon when they are ready to buy something, Amazon is capitalizing on becoming the top destination for consumer’s product searches. Not coincidentally, Amazon is now the #3 digital advertising platform in the U.S and growing. Melissa will lead a session with brand leaders and agency experts to explore/argue about both the opportunities and challenges of advertising on the world’s largest online marketplace. Learn from the panelists on how they approach Amazon advertising from a funding perspective, think about the ROI, and the continued need for investment.