How Brands are Regaining Control of Product Sales on Amazon to Stop Channel Conflict and Brand Erosion
Date & Time
Thursday, June 6, 2019, 11:10 AM - 11:40 AM
Whitney Gibson Sucharita Kodali Garrett Bluhm
Many brands are struggling to control the sale of their products on Amazon and other online marketplaces. The lack of control is causing channel conflict with brick-and-mortar retailers, price erosion, negative reviews and lost sales. This expert panel session will focus on what steps brands can take to fix these problems. Each presenter brings a unique perspective regarding the growing trend and their experience regaining control of online sales. Topics covered will include: strategies used to address channel conflict, best practices for regaining control of sales on Amazon, and lessons learned on the path to regaining control of online marketplace sales.
Location Name
Essex North and Center - 3rd Floor
Full Address
The Westin Copley Place, Boston
10 Huntington Ave
Boston, Massachusetts 02116
United States