Many brands are struggling to control the sale of their products on Amazon and other online marketplaces. The lack of control is causing channel conflict with brick-and-mortar retailers, price erosion, negative reviews and lost sales. This expert panel session will focus on what steps brands can take to fix these problems. Each presenter brings a unique perspective regarding the growing trend and their experience regaining control of online sales. Topics covered will include: strategies used to address channel conflict, best practices for regaining control of sales on Amazon, and lessons learned on the path to regaining control of online marketplace sales.