Name
Creating new and inspiring digital shelf and merchandising shopper experiences
Date & Time
Thursday, June 6, 2019, 11:45 AM - 12:15 PM
John Carroll Dan Folkman Bryan Goodwin Forrest Collier
Description
As on-line grocery sales explosively grow, shoppers are searching for inspiring digital personalized solutions that save time and money. Retailers and CPG’s are building out their digital shelf capabilities and beginning to go beyond the basics to offer shoppers what they want. While there are a slew of tried and true brick and mortar promotional tactics, (including the circular, coupons, multiple buys), retailers and CPG’s need to develop on-line specific marketing and merchandising tools that satisfy shoppers, build their brands,  drive traffic and grow profitable baskets. Join industry leaders as they discuss how they are working together to give shoppers what they want through innovative digital shopper marketing and merchandising solutions.
Location Name
Essex South - 3rd Floor
Full Address
The Westin Copley Place, Boston
10 Huntington Ave
Boston, Massachusetts 02116
United States