Digital marketplaces are enabling brands to bypass traditional retail routes and directly engage with their audiences, often for the first time. However, many companies lack the capabilities required to efficiently and intelligently manage their brand experience and sales performance for each product across all marketplaces. To be successful they will need to enhance the quality of the content and tailor it to individual consumer needs, be able to test & optimize it to drive sales performance, and orchestrate it across marketplaces based on competitive intelligence. For many companies this will require a total reinvention of the current operating model and a re-appraisal of processes and existing technology platforms. In this session we will discuss the factors driving the urgency for this evolution, a framework for understanding the capabilities needed, and best practices around the technology stack and digital assets management required to create the best experiences across marketplaces.
Essex South - 3rd Floor
The Westin Copley Place, Boston 10 Huntington Ave Boston, Massachusetts 02116 United States