Brand experience in the age of Amazon
Date & Time
Thursday, June 6, 2019, 10:15 AM - 10:30 AM
Roald van Wyk
In this new world of the digital marketplace, where barriers to entry are gone, and category share is up for grabs, the competitive landscape is more dynamic than ever. To win, creativity is your edge - creating an experience that is differentiated and brings the soul of your brand front and center throughout your digital experience. This session will outline Accenture Interactive's blueprint for bringing your brand to life across every digital touchpoint in a cost-effective and scalable way. With a combination of skills, tech, and data, you can move towards a personalized digital shopping experience for your consumers, at scale, to win the digital shelf. 
Location Name
American North and Center - 4th Floor
Full Address
The Westin Copley Place, Boston
10 Huntington Ave
Boston, Massachusetts 02116
United States
Session Type