Navigating the New Routes to Market for Brands
Date & Time
Thursday, June 6, 2019, 9:40 AM - 10:10 AM
John Carroll Jay Gordon Molly Schonthal Shirley Li
The path to purchase is going to get only more complex in the years to come. This represents an enormous opportunity if brands are positioned to evaluate, test, and scale quickly. But how do you take learnings from one path and apply them to another to make all the bets stronger.  This strategy session will feature a round robin of industry leading innovators offering new ways to market and sell, and deliver products.
Location Name
American North and Center - 4th Floor
Full Address
The Westin Copley Place, Boston
10 Huntington Ave
Boston, Massachusetts 02116
United States
Session Type